SAUDI ARABIAN EDUCATIONAL MARKETING TOUR – 2010
Marketing Tour · Overview · Market Analysis: Saudi Arabia · Contact Info MARKETING TOUR 2011
The Saudi exhibitions in 2010 have been postponed; however, we will again be the liaison and exclusive Canadian representative to the three major exhibitions (i.e. MEETS, RETEX, and IETEX) in Saudi Arabia in 2011.
If you are interested in any of these shows or have any questions about participating, please check back for updates or contact us at expo@caneducation.com.
OVERVIEW
The Canadian Education Network in partnership with the Al-Harithy Exhibitions Company, the Dhahran International Exhibitions Co. and Exhibitor Orbits present The Saudi Arabian Educational Marketing Tour. The most popular exhibition, MEETES (in Jeddah) represents an exceptionally effective marketing opportunity for Canadian Educational Institutions in the Western province of Saudi Arabia. RETEX (in Riyadh) and IETEX (in Dammam) round out the tour by offering educational institutions an opportunity to create a presence in the Central and Eastern provinces of Saudi Arabia. In total, the three exhibitions offer Canadian institutions the opportunity to present their programs in three of the major regions in the Kingdom of Saudi Arabia.
MARKET ANALYSIS: Saudi Arabia
Saudi Arabia represents the most dynamic market in the Gulf Region. Based on population size and general affluence in the country, Saudi Arabia has emerged as a key educational market. In addition to this, the Saudi Arabian government has recently increased educational funding dramatically. Of particular interest to educational institutions is the MOHE scholarship program, which provides complete financial support to a student choosing to study abroad. This support includes living expenses, English language preparation fees, tuition and other fees. In order for students to take advantage of this program they need only present an acceptance letter to the government, whether it be a full or conditional acceptance, issued by a post secondary institution. On another note, over the past few years, we have also witnessed a distinct increase in the approval of study permits for Saudi Arabian students.
CEN is devoted to its work in Saudi Arabia, and believes strongly in the potential of the market. With over 16 years of experience working in the Gulf region, CEN has integrated itself into the country, by developing strong ties through sponsorship, partnership and networking. CEN has emerged as an authority in the Gulf and especially in Saudi Arabia, and is committed to providing support and assistance to Canadian institutions looking to pursue marketing initiatives in the country.
CONTACT
For more information about how to join the Saudi Arabian Marketing Tour, or if you require additional information on any of the details listed above, please contact: Laura Liu
at our CEN office in Vancouver.
Canadian Education Network (CEN)
Suite 209 – 2628 Granville Street
Vancouver, B.C. Canada, V6H 4B4
Tel: +1 604.731.9663
Fax: +1 604.732.5366
Email: expo@caneducation.com
Web: www.caneducation.com
